Greetings!

Mark Rober is on a mission to reach one billion minds with his YouTube channel and science kits.

Don't know who Rober is yet? Read on to learn what the buzz is all about.

THOUGHT: Science Doesn't Have to Be BoringTREND: From Screens to ClassroomsTOOL: CrunchLabs Build Box

Move over Bill Nye, there's a new "science guy."

Mark Rober earned his 70+ million YouTube subscribers with a simple premise:

"Science doesn't have to be boring or hard to understand."

Think about your own science education. Textbooks filled with diagrams of molecules you couldn’t understand.

Rober leads with wonder and lets curiosity do the rest.

"The whole goal is to spark that initial interest,” says Rober’s co-founder Bill Lee in an interview with Forbes about his mission to reach 1 billion young minds.

“You click on a video about a 15-ton Jell-O pool and before you know it, you're learning physics. That's the magic."

Rober started with YouTube videos, now he's building curricula.

CrunchLabs is developing "Class CrunchLabs"—a free, comprehensive science curriculum for middle schools that brings the production value of YouTube into traditional classrooms.

The old model: Here's the textbook, here's the lab, here's the test. The new model: Here's a mystery that will blow your mind, let's figure out why it works.

Mark Rober's CrunchLabs Build Box is what happens when you spend a year developing each product, test it with real kids, and pair it with cinematic storytelling that makes physics feel like magic.

Each monthly kit arrives with an engineering challenge and a Mark Rober video that reveals the science behind it. Every build is meticulously crafted by a team of engineers and storytellers. Every kit gets safety certified. Every box is designed to spark that "wait, how does this work?" moment that turns kids into lifelong learners. Every video delivers scientific concepts through narrative and surprise.

30 bucks a month if you pay monthly, or save $65 when you purchase an annual subscription. Recommended for kids 8-13 (for teens, check out the “hack pack”).